“We can learn a lot from the Purple Shirts,” the speaker began. “Their politics aside, they were masters of the spectacle. They forged a unified image articulated by bold color choices and recognizable symbols. They presented themselves as a group that people wanted to belong to. This, coupled with the unique economic and social conditions allowed them to achieve power.”
The students took notes silently.
“Conventional advertisers can learn a lot from the Purple Shirts. By accident or on purpose, they successfully presented a product to fill a niche in the market, in their case a social and political one.