He stared up at the billboard. It was a close up of a counter with a substantial cutting board. To the left of the board was a knife block with Toledo burned into the side, as though by a brand. In the background he saw a rainbow of produce, hanging, in baskets, or piled on another counter.
One of the knives was on the cutting board. It was straight and neat, no unnecessary ornamentation. It looked well-crafted, like it would cut effortlessly.
Presiding over the scene:
Because You Like Your Knives the Way You Like Your Meat: A Cut Above.